Shopee partners with League of Provinces to digitize MSMEs in rural areas


Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has partnered with the League of Provinces of the Philippines (LPP) to help digitize micro, small, and medium enterprises (MSMEs) in rural areas.

The partnership will provide free training programs on how to sell products online to MSMEs in Quirino, a province in Northern Luzon. The training will cover topics such as how to create an online store, how to list products, and how to market products on social media.

Once the MSMEs have completed the training, they will be onboarded to Shopee’s platform. This will give them access to a wider customer base and help them grow their businesses.

“We are excited to partner with the LPP to help MSMEs in rural areas digitize their businesses,” said Martin Yu, Head of Business Intelligence at Shopee Philippines. “This partnership is part of our commitment to supporting the growth of the Philippine economy.”

The partnership is also in line with Shopee’s 9.9 Super Shopping Day sale, which will take place from September 1 to 10. The sale is expected to generate over PHP 1 billion in sales, and the partnership with the LPP will help to ensure that MSMEs in rural areas can participate in the sale and reach a wider customer base.

“We are confident that this partnership will help MSMEs in Quirino and other rural areas grow their businesses and create jobs,” said Dax Cua, National Chairman of the LPP. “We are grateful to Shopee for their support.”

The partnership between Shopee and the LPP is a significant step towards digitizing MSMEs in rural areas. It is a win-win partnership that will benefit both Shopee and the MSMEs.

NNO strives for accuracy and fairness. If you find a portion of our story to be flawed or misleading, we’d be happy to correct or clarify it. Please email us at