Puregold, Globe partner to digitalize MSMEs and communities

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As the country bounces back from the dragging impact of the pandemic, Puregold and Globe have come together to help uplift MSMEs, especially sari-sari stores and communities, through technological innovation. 

The Tindahan ni Aling Puring Negosyo Convention returned this year as Puregold and Globe continue their advocacy for the digital empowerment of Filipinos.

The occasion also marked the birth of a new product, the Aling Puring app, the result of synergy between Puregold’s nationwide reach and vast network of partner sari- sari stores, and Globe’s pioneering digital innovations. 

The Aling Puring app is a one-stop digital shop that enables sari-sari stores to transact in digital services such as tri telco load, cash-in, and bills payments. This app was developed by leading platform technology provider, ECPay, also part of the Globe Group. 

“With the lockdowns, a lot of sari-sari store owners were forced to close their stores as they lacked capital. And with over 600,000 sari-sari store partners, hand-in-hand Puregold will be there in their journey towards recovery. We continue to evolve and innovate our business in Puregold to serve our Ka-Asensos and through the Aling Puring app, we recognize the core role of the sari-sari stores as a one-stop-shop of every Filipino community. Sa pamamagitan nito, kasama ninyo ang Puregold sa panalong pag-asenso. Ito ang puso ng Puregold,” said Puregold President Vincent Co. 

“The Aling Puring app will provide convenient access to sari-sari store owners to receive and transact digital services and prepare them for a digitally-enabled future,” said ECPay President and CEO Jasmin Montelibano.

And the innovation doesn’t stop there. Puregold and Globe are also pioneering a retail format that aims to move the community towards greater digital adoption: the Puregold-Globe EasyHubs.

A first-in-the-market initiative, these EasyHubs are digital hubs that showcase an omni-channel experience of services of both Puregold and Globe. Offering a frictionless shopping experience, the EasyHubs allow customers to use the Puregold mobile app with a wide selection of Puregold groceries. On top of this, it has exclusive Globe products, from Globe postpaid to 0917 Lifestyle, that can be delivered straight to their home. 

“Through this collaboration, we can create a better experience for Filipinos looking for safe and convenient ways to discover and shop in the new normal. We are proud to be partners of Puregold in helping boost business for MSMEs, which make up a large chunk of the economy,” said Globe President and CEO, Ernest Cu. 

The advocacy of building a digital nation is deeply rooted in Puregold and Globe, whose partnership started with the release of the Puregold Mobile app at the onset of the pandemic. The delivery app provided a safe way for people to purchase basic necessities when millions were locked down at the height of the health crisis.

The partnership of Puregold and Globe continues in serving the network of sari-sari stores in the country and building a digital nation.

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