MassKara Festival 2022 short by P60M, seeks up to 5M for brand sponsorship this year

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The Bacolod Yuhum Foundation (BYF) has submitted its 2022 MassKara Festival financial report to the Sangguniang Panlungsod Committee on Laws, Ordinances and Good Government and reported a loss of P6 million for organizing the festival in 2022.

According to BYF they were able to raise P80 million from sponsorships and events, but due to the many activities lined up last year this resulted to their losses.

This year, BYF is seeking up to P5 million in brand sponsorships to help mount the event this October.

BYF spokesperson Mate Espina said Wednesday, August 9, that if BYF is granted permission to handle this year’s festival, its activities will be streamlined. It has been suggested that it be held October 6 to 22, Espina said.

The BYF has also announced a new lineup of officers for the 2023 festival. Katherine Matiling is the new president, replacing Pinky Mirano Ocampo. Matiling has experience in organizing events, marketing, and advertising.

The other officers of the foundation are Jericho Redil (treasurer), Kuster Cadagat (secretary), Patrick Lacson, Rodney Ascalon, and Ma. Lourdes Socorro Montalvo (board members).

Jojie Dingcong will be the festival director for 2023, while former festival director during the time of forrmer mayor Evelio Leonardia, Eli Tajanlangit, was tapped as a consultant for the festival.

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