L’ Fisher Hotel, one of Bacolod City’s most iconic hotel, has officially partnered with AdventEnergy, the retail electricity supply arm of Aboitiz Power Corporation, to secure a reliable, integrated energy supply and enhance operational efficiency.
The partnership marks a significant step for the 35-year-old hotel toward sustainability and modernizing its energy consumption, aligning with national mandates for energy conservation.
Under the agreement, AdventEnergy will supply L’ Fisher Hotel with 673 kilowatts (kW) of electricity. The deal also includes comprehensive energy performance assessment services designed to optimize the hotel’s operations.
This contract also represents AdventEnergy’s first entry into the Western Visayas region, expanding its services and enabling more “contestable customers”—those with the freedom to choose their energy supplier—in the area.
“Such arrangements reinforce AdventEnergy’s one-stop shop, integrated energy solutions approach,” said Jonathan Cruz, AboitizPower Assistant Vice President for Business Development and Growth Strategy. “We are honored to be part of L’Fisher’s mission to continue providing timeless elegance and world-class Filipino hospitality. AdventEnergy is proud to support L’ Fisher Hotel through reliable, integrated, and innovative energy solutions, anchored on our Always-on Innovation philosophy.”
The full suite of integrated energy solutions will specifically support L’ Fisher’s drive for more efficient operations through an energy audit service. This service is crucial for the hotel to optimize its energy use, in compliance with Republic Act 11285, or the Philippine Energy Efficiency and Conservation Act (EECA). By identifying energy-saving opportunities, the hotel aims to reduce costs and minimize its environmental footprint.
Atty. Roseller Ciocon Jr., CEO of L’ Fisher Hotel, emphasized the forward-looking nature of the collaboration. “Our partnership with AdventEnergy is a forward-looking investment in operational efficiency and an embodiment of our shared value for innovation,” he stated.
“For over three decades, L’ Fisher has been part of Bacolod’s story: welcoming guests, hosting milestones, and creating memories,” Ciocon added. “As we look toward the future, this collaboration ensures that we continue doing so responsibly, guided by innovation and the values that have defined L’ Fisher for generations.”






