In the wake of Mt. Kanlaon’s recent eruption in Canlaon City, Negros Oriental, Eastern Communications, through the help of its employees, quickly responded by extending vital support to affected communities, continuing its mission to stand by Filipinos in times of need.
Responding swiftly, Eastern Communications launched an employee-initiated donation drive, coordinating closely with the Canlaon City local government unit (LGU) to bolster ongoing relief operations. Eastern Communications turned over its employee-initiated donation funds to help the LGU’s response programs and provide basic needs to those affected by the calamity.
The eruption has forced over 4,000 individuals into eight evacuation centers across the city, with another 2,000 finding temporary shelter with relatives.
“Our hearts go out to everyone impacted by Mt. Kanlaon’s eruption. In moments like this, when families are displaced and communities are in distress, it’s important that they know they’re not alone. We see the strength of the Canlaon community and the tireless work of its leaders, and we want to do our part. We hope that the support from all our Ka-Eastern employees can help ease some of the burden they’re facing,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications.
This initiative is part of Eastern Communications’ broader strategy for proactive disaster response. The company provided similar assistance to communities affected by the Mt. Mayon eruption in Albay in 2023.
Eastern Communications has consistently partnered with LGUs and NGOs to address urgent needs beyond telecommunications.
